MMS / New Brand.
Creating a brand everybody digs.
- Discipline
- Industry
Mineral Mining Services provide turn-key contract mining services to established and start-up mines in Australia. Established in 2023, the company's rapid growth and expansion called for a brand that would reflect their capabilities.
Challenge.
To quickly develop a strong and memorable brand that would position MMS as a major contender in the mining industry. This included the development of compelling brand narrative, comprehensive website communicating their capability, impactful signage and livery to stand out in the red dirt of mine sites and professional photography and videography to capture their people and projects.
Response.
The brand identity drew inspiration from the red dirt of the mine sites, the ‘Caterpillar yellow’ of their equipment and the tyre tracks left by their heavy machinery, to create a forward-facing brand that is distinctive and memorable.
Working closely with MMS stakeholders, Axiom delivered a brand that conveys confidence, capability, scale and innovation, positioning them as a large-scale, experienced contract mining operator.
Once the brand had been implemented across all key channels, we then worked hand-in-glove with MMS to build out comprehensive external and internal communications platforms to build profile and industry awareness, supporting their business development ambitions and recruitment needs.
Result.
The brand and communications platform has successfully positioned MMS as the trusted mining partner, providing full turn-key contract mining services to established and start up mines in Australia.
This accomplishment serves as a testament to MMS's agility and capability, and Axiom's exceptional ability to deliver an impactful brand that enables companies to quickly establish and grow their market position.
Creating a brand for a new company in a well-established market was a daunting task. With significant capital already invested, the pressure to get results quickly was intense. Engaging the right partner from the beginning was going to be pivotal to early success. Having met Ben and the team before, there was no question who we needed to partner with.
The Axiom team made time to meet and the project was quickly scoped with clear timelines and deliverables. Emphasis was put on clearly understanding what we needed, how we needed to work and what success looked like for us.
Under intense pressure, the team at Axiom created a brand that delivered the results we set – our clients trusted us enough to engage our services. A bonus was how quickly our own team proudly began representing the newly created brand.
We have a continuing engagement with Axiom to ensure the standards that were initially set are maintained.
I cannot recommend Ben and his team highly enough.
