Brand.
A brand is the sum of perceptions held about your company. It’s how you look, feel and sound. And sorry, but for the millionth time, a brand is NOT your logo!
Great brands create a connection – they know who they are and where they are going. They stand for something and importantly, they have a compelling story to tell.
At Axiom we work with you to uncover your brand’s personality and key attributes, defining the brand brief that will guide us creatively in the subsequent stages.
We will establish the brand architecture and the structure in which the brand will be positioned. Is it a product or service brand or will it live under an established ‘umbrella’ brand from which it can leverage for example? We undertake a full physical audit of all existing brand collateral in use, giving us insight to how it looks to ‘do business’ with the brand and what opportunities are there to improve upon the experience.
We will define and understand who we are talking to, as it is vital to create a targeted and relevant message. Analysing your competitors – who does it well, who does it poorly – will assist in identifying both how we can differentiate and where we will need to be positioned.
What we do.
New Brand.
Creating a new brand from scratch – from logos, to tone of voice, to your website.
Whether you’re a new tech start-up or a property development that is guaranteed to sell like hotcakes, one thing is certain. None of that will happen without first crafting a brand that will resonate with your audience, create the right perception and support your business strategy.
- Brand audit & advisory
- Competition audit
- Brand architecture
- Brand vision, purpose & values
- Brand positioning
- Tone of voice
- Brand narrative
- Taglines / Straplines / Signatures
- Naming
- Logo design
- Guidelines
- Website
- Marketing collateral
- Print collateral
- Investor collateral
- Signage
Rebrand.
A major overhaul of an existing brand, from the inside out. A rebrand is often needed in times of significant market or structural change.
The market’s changed. A new competitor’s edged in. Or a new opportunity has arisen. A rebrand of your strategy, messaging and identity will help your company adapt and thrive in times of change.
- Brand audit & advisory
- Competition audit
- Brand architecture
- Brand vision, purpose & values
- Brand positioning
- Tone of voice
- Brand narrative
- Taglines / Straplines / Signatures
- Naming
- Logo design
- Guidelines
- Website
- Marketing collateral
- Print collateral
- Investor collateral
- Signage
Refresh.
Is your brand looking a little tired, dated or no longer connecting with your audience? A refresh is the facelift that will keep your company contemporary and competitive.
A refresh is for brands that have a solid strategy and foundation in place but are in need of some touch ups. We will work with your existing brand, making changes and updates to your identity and collateral to keep maintain your company’s relevance in today’s landscape.
- Naming
- Logo design
- Guidelines
- Website
- Marketing collateral
- Print collateral
- Investor collateral
- Signage
Realign.
Whether your brand has been around for two or 20 years, often a company needs to reevaluate and realign with their objectives.
This can include redefining your brand architecture, values and positioning if needed, and providing recommendations on whether your brand needs a full overhaul or a simple refresh.
- Brand audit & advisory
- Competition audit
- Brand architecture
- Brand vision, purpose & values
- Brand positioning
Every project we do is different, because every business is different. Depending on the state of your brand, we’ll take a different approach.
Company Branding.
Critical to the longevity and success of any brand is to first gain a thorough understanding of the organisation, its mission and vision, company culture, competitive advantage, strengths and weaknesses, and marketing strategy.
Property Branding.
We know nothing sells property more than a compelling and authentic story. We uncover and craft a unique brand story to leverage emotional desire and drive strong demand for every development.
