Groundbreaking Mining Services
In branding, perception is everything. Our rebrand has delivered a truly ground-breaking change to their business and they continue to go from strength to strength.
Company Branding.
Your brand is more than just a logo and some colours. It’s how your audience perceives you - it’s your values, mission, and what you stand for. A strategic and considered brand not only makes you look good, it creates brand equity, commands ROI, brand loyalty and quality leads.
Great brands rarely happen by accident, they require a pragmatic approach to developing and implementing a clearly defined brand strategy that leads to a successful brand identity. Knowing and understanding what a brand stands for or believes in is integral.
Critical to the longevity and success of any brand is to first gain a thorough understanding of the organisation, its mission and vision, company culture, competitive advantage, strengths and weaknesses, and marketing strategy.
What we do.
New Brand.
Creating a new brand from scratch – from logos, to tone of voice to your website.
Whether you’re a new tech start-up or a property development that is guaranteed to sell like hotcakes, one thing is certain. None of that will happen without first crafting a brand that will resonate with your audience, create the right perception and support your business strategy.
- Brand audit & advisory
- Competition audit
- Brand architecture
- Brand vision, purpose & values
- Brand positioning
- Tone of voice
- Brand narrative
- Taglines / Straplines / Signatures
- Naming
- Logo design
- Guidelines
- Website
- Marketing collateral
- Print collateral
- Investor collateral
- Signage
Rebrand.
A major overhaul of an existing brand, from the inside out. A rebrand is often needed in times of significant market or structural change.
The market’s changed. A new competitor’s edged in. Or a new opportunity has arisen. A rebrand of your strategy, messaging and identity will help your company adapt and thrive in times of change.
- Brand audit & advisory
- Competition audit
- Brand architecture
- Brand vision, purpose & values
- Brand positioning
- Tone of voice
- Brand narrative
- Taglines / Straplines / Signatures
- Naming
- Logo design
- Guidelines
- Website
- Marketing collateral
- Print collateral
- Investor collateral
- Signage
Refresh.
Is your brand looking a little tired, dated or no longer connecting with your audience? A refresh is the facelift that will keep your company contemporary and competitive.
A refresh is for brands that have a solid strategy and foundation in place but are in need of some touch ups. We will work with your existing brand, making changes and updates to your identity and collateral to keep maintain your company’s relevance in today’s landscape.
- Naming
- Logo design
- Guidelines
- Website
- Marketing collateral
- Print collateral
- Investor collateral
- Signage
Realign.
Whether your brand has been around for two or 20 years, often a company needs to reevaluate and realign with their objectives.
This can include redefining your brand architecture, values and positioning if needed, and providing recommendations on whether your brand needs a full overhaul or a simple refresh.
- Brand audit & advisory
- Competition audit
- Brand architecture
- Brand vision, purpose & values
- Brand positioning
Brand permeates every facet of what we do. Our methodology enables us to define a brand’s positioning and personality and seamlessly implement across all channels; marketing, advertising, digital and environmental design.
Case studies.
Utopia Financial Partners
We were challenged with the task of rebranding and realigning Utopia Financial Services – a boutique firm with a 15 year history of providing fully integrated accounting, investment, superannuation and mortgage broking services.
View case study
Dovetail Advisory
A flexible and nimble advisory firm offering end to end commercial and procurement services to Australian businesses who don’t have in house procurement teams or are looking for additional resources.
View case study
