![SEO versus Google Ads](https://axiom.com.au/assets/images/thumbs/_thumb/127125/thumb-sml_2023-11-24-010957_altj.webp)
News & Views.
A sporadically updated repository of happenings at Axiom and a place you’ll also find the occasional opinion and/or rant…
![SEO versus Google Ads](https://axiom.com.au/assets/images/thumbs/_thumb/127125/thumb-sml_2023-11-24-010957_altj.webp)
![What drives brand change in a changed world?](https://axiom.com.au/assets/images/thumbs/_thumb/13123/drivers.webp)
What drives brand change in a changed world?
Your brand is the sum of all the experiences that a customer has with you.
![Getting the right name and the name right.](https://axiom.com.au/assets/images/thumbs/_thumb/58631/scrabble-letters-in-a-pile.webp)
Getting the right name and the name right.
Linguistics, Symbolism, Anatomy & Value
![Actually no, luck had very little to do with it.](https://axiom.com.au/assets/images/thumbs/_thumb/127208/luck-news-thumb.webp)
Actually no, luck had very little to do with it.
Hard work pays off.
![See what you think.](https://axiom.com.au/assets/images/thumbs/_thumb/127147/ofi.webp)
See what you think.
As designers we enjoy exploring and discovering, and of course, a good mind map.
![Go ahead, leap!](https://axiom.com.au/assets/images/thumbs/_thumb/127350/leap-news-thumb.webp)
Go ahead, leap!
What to do when you're considering working for yourself.
![Seeking mythical, hyper skilled candidate for fantastic opportunity!](https://axiom.com.au/assets/images/thumbs/_thumb/127198/RHS-News-thumb.webp)
Seeking mythical, hyper skilled candidate for fantastic opportunity!
Sorry to tell you, but these candidates don't exist.
![Brand Building in the Digital Realm](https://axiom.com.au/assets/images/thumbs/_thumb/127462/digi-news-thumb.webp)
Brand Building in the Digital Realm
With so much content available to us and so much noise to cut through — how does brand building help a business compete in the digital realm?
![How to hire an SEO agency](https://axiom.com.au/assets/images/thumbs/_thumb/127500/seo-news-thumb.webp)