Emergen / Brand Platform.
Emergen is a Perth-based property developer delivering projects with ambitious vision. They unlock the potential of place, redefining urban landscapes with new housing choices that rejuvenate communities and act as catalysts for transformation.
Challenge.
When Emergen approached us, they had a few foundational elements of what could become a solid brand identity, and an understanding that it had yet to be fleshed out into a holistic and memorable brand.
Response.
A website is the typical endpoint of the marketing journey. We knew this would be the primary vehicle to establish the brand’s language and tone of voice, and to build out the brand platform— adding credibility, personality, and prestige to the brand’s perception and experience.
In addition to refining the visual expression of the brand, we also partnered with them to better define and articulate their overarching brand strategy, vision, values, and positioning. We always strongly advocate branding from the inside out — without this shared commitment, the end result can lack authenticity and often feels hollow or worse, insincere.
As a developer of well-designed, luxury townhomes in micro-pockets within well-located suburbs, we understood that awareness could be built through geo-specific offline initiatives. Leveraging bold design and quality project renders, paired with the positioning statement "A new future is emerging" on site signage and construction hoarding for projects under construction introduced the brand to local residents. We deployed well located outdoor advertising in suburbs with active projects, and targeted local digital marketing directed traffic to a well-crafted website experience which all work together to build brand recall, credibility and ultimately, market share.
Other offline collateral designed to elevate the premium, bespoke experience included carefully considered capability statements, proposal documents, and business cards, all presented in a luxurious presentation folder.
Handover gifts and branded merchandise bookend the experience.
Result.
Creating a brand that deeply reflects their purpose and value proposition has elevated Emergen’s perception and authority in the marketplace, positioning them as a developer committed to forging a bold legacy by delivering projects of unparalleled impact.
