For Blue / Brand Refresh & Website.
Ocean-fresh-refresh.
- Discipline
- Industry
For Blue is the #1 ocean incubator in SE Asia with the vision to sustainably grow blue economies, generate significant value and ocean health benefits. Their work benefits the ocean, charities, innovators, investors and economies.
Challenge.
For Blue approached us with the goal to create a stronger brand and digital presence that would build their global profile and resonate with innovators, investors and industry leaders.
Actively expanding into SE Asia, their digital platform also needed multi-lingual capabilities to more efficiently communicate what they do and how they work. The platform also called for a suite of microsites to create a scalable digital ecosystem for their events and initiatives.
Response.
Axiom refreshed For Blue’s brand identity; introducing high-quality imagery and a modified colour palette of blues paired with an accent colour of coral to appeal to the younger audiences.
We introduced a suite of coral patterns representative of the ecosystem For Blue has created between innovators, investors and industry. The coral elements are reminiscent of the species endemic to the Indian Ocean and were used in conjunction with colour to distinguish different microsites, clusters and products.
Result.
The new website feels like a natural evolution of For Blue’s brand and has attracted the attention of international innovators, investors and industry leaders.
