Calibre Group / Websites.
Engineering a better user experience.
- Discipline
- Industry
Calibre Group are a leading diversified provider of engineering, consulting, project delivery, construction and asset management services to the resources and infrastructure markets in Australia and select international markets.
Challenge.
The Calibre Group of Companies required an improved web presence – a suite of websites that accurately represented the organisation both from a brand point and as a leading solutions-oriented provider. In this respect their previous websites were seen to be “dated” and not suited to the demands of the modern user or available technologies. It was also acknowledged that the sites did not appeal to a wide audience, was not very user-friendly and content management of the site was cumbersome, contributing to infrequent information updates. All of which contributed to a poor user experience.
Response.
Following an in-depth Discovery Phase with all relevant stakeholders that clearly addressed and documented the website needs and parameters – we were commissioned by the parent company to review the digital strategy for the entire suite of companies.
The objective for the website platform was two-fold; firstly address the overall design of the site to bring it in-line modern web design principles, making it more appealing and intuitive to navigate for front-end users and secondly; implement a more flexible, robust and feature-rich Content Management System allowing quicker updates and the ability to harness wider technologies such as location-specific content, SEO improvements, etc.
Result.
The website platform we designed to be cost effectively applied to not only the Calibre Group website, but also subsidiary companies within the group including Diona and Calibre Consulting. Adopting the brand palette of each company, the platform was designed to adapt to the unique requirements of each site without the need for a ground-up build each time.
Ultimately, Axiom was able to deliver new user-friendly websites on-time and on-budget for the entire Calibre Group.
Calibre Group have been working with Axiom since 2005 to deliver a range of branding, digital and corporate communications projects for all companies across our group.
During this long association Axiom have always listened to client needs, delivered a fit-for-purpose creative response, delivered on time and on budget. We have found them to be upfront and transparent about costs or changes in scope in what is often a very fluid and rapidly changing project environment.
Both their size, multidisciplinary competencies and their willingness to do whatever is required have assisted us to achieve good outcomes often when meeting very tight deadlines.
I look forward to our continued partnership and am happy to recommend Axiom without hesitation.
Calibre Group
