Aveling / Brand Refresh.
A Branding Masterclass.
- Discipline
- Industry
Aveling are an established provider of training in Western Australia operating since 1996.
They are well known for safety and induction training, particularly in the resources sector. They offer over 100 courses in both face-to-face and online formats and are one of the few RTO’s with ISO accreditation.
Challenge.
The existing brand had not undergone a review or refresh since 2009 and has become inconsistently applied. Their existing brand positioning and perception no longer adequately reflected nor represented the organisation, its capabilities or aspirations.
Axiom worked with Aveling to refine their brand strategy and enshrine it at the core of everything they do.
We created a new positioning statement, Achieve More™, which quickly communicates why students and employers alike should choose to train with Aveling. We then refreshed the brand identity, incorporating subtle refinements to the existing logotype and introduced a more vibrant colour palette and graphic brand devices.
Response.
Axiom worked with Aveling to refine their brand strategy and enshrine it at the core of everything they do.
We created a new positioning statement, Achieve More™, which quickly communicates why students and employers alike should choose to train with Aveling. We then refreshed the brand identity, incorporating subtle refinements to the existing logotype and introduced a more vibrant colour palette and graphic brand devices.
Result.
Aligning their purpose and value proposition with a refreshed visual brand platform and experience has projected a more confident, professional and mature market perception.
The brand refresh has better distinguished Aveling from their competitors. It has cemented their already outstanding reputation, inspiring confidence and trust, empowering both their clients and themselves to Achieve More™.
